Friday, July 07, 2006

Grey Argentina. Silver Lion. Outdoor.

What Pablo Gil (Creative Director at Grey Argentina) has to say about "Beach mat"

This piece was part of a bigger campaign developed on one of Argentina's largest beach resorts, where Playboy held the contest to choose its March Issue Playmate. Different ideas were implemented to promote the event, including placing posters of photographers in women's bathrooms as if taking pictures while women lowered their pants or took showers, to give them the feeling that they were posing for the magazine. Posters were also placed in men's bathrooms to let them know about the contest in a very funny way. The beach mat, which contained the details about the contest, was our direct marketing piece for the prettiest women on the beach to keep as a gift. The client fell in love with these ideas instantly and there was no need to present any more alternatives.



Additional images





Category: Ambient: Stunts & Live Advertising
Title: BEACH MAT
Advertiser: PLAYBOY
Product or Service: PLAYBOY PARADE
Advertising Agency, City: GREY ARGENTINA, Buenos Aires
Country: ARGENTINA
Creative Director: Pablo Gil/Sebastian Garin/Alejandro Iglesias
Copywriter: Dauquen Chabeldin/Martin Dofou
Art Director: Diego Rubio/Cristian Feichtenslager

1 Comments:

Anonymous mo said...

what's written on those yellow stripes ( in that toilet ambient )

4:09 PM  

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