Thursday, July 13, 2006

Saatchi & Saatchi, NY. Bronze Lion. TV.

What Leo Premutico & Jan Jacobs (Creative Directors at Saatchi & Saatchi, NY) have to say about "Boy" and "Girl"

We came up with a demonstration that would move the audience to intervene. By pointing out the one thing that leads to all the associated problems of child abuse, the simple fact that pedophiles out-smart children, we had an argument people couldn't ignore. In the end we decided to direct the spot ourselves as we already had ideas on how to imply the unfairness of the competition, and how to make the tv audience feel as though they were part of the game show audience.



Watch "BOY"
http://www.canneslions.com/winners_site/film/winsat10pm_4_6_03488.htm
Watch "GIRL"
http://www.canneslions.com/winners_site/film/winsat10pm_4_6_03489.htm

Category: Public Awareness Messages
Title: GIRL
Advertiser: INNOCENCE IN DANGER
Product or Service: PAEDOPHILIA AWARENESS
Entrant Company, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Creative Director: Tony Granger/Jan Jacobs/Leo Premutico
Copywriter: Leo Premutico
Art Director: Jan Jacobs
Agency Producer: Diane Burton
Production Company, City: BELIEVE MEDIA, Los Angeles
Country: USA
Director: Jan Jacobs/Leo Premutico
Producer: Liz Silver/Luke Thornton/Seth Levin
D.O.P/Lighting Cameraman: Pedro Castro
Editor: Vito Desario - V2 Editorial
Sound Design/Arrangement: Elias Arts
Account Supervisor: Jay Ferguson/Blair Meisels/Maya Reti

1 Comments:

Anonymous Anonymous said...

this spot sucks. nuff said.

11:21 PM  

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