Saturday, January 13, 2007

John St. Toronto. James A.W. Mahon Divorce Lawyer.



From the “Big ideas don’t always have to be big” category we decided to make the most of our client’s request for a new business card. For starters, when the space you have to work with is 3.5 x 2 inches simplicity is of the essence. After that, we started exploring different visual solutions for the concept of divorce. We wanted it to have universal quality so it wasn’t long before the idea of splitting and dividing started working it’s way into the card. Before long we were searching the city to find a suitable printer to perforate the card to provide it’s unique interactive quality. Seeing as we’ve recently received a request for more cards from our client we can only assume that they’ve been a nice addition to an otherwise not-so-nice profession.

Title: Divorce Lawyer
Agency: John St.
Client: James Mahon
Art Director: Nellie Kim
Copywriter: Chris Hirsch
Creative Director: Angus Tucker, Stephen Jurisic

3 Comments:

Anonymous Anonymous said...

What good is a card that perfs in such a way that you can't read either the name or expertise of the business? You have it set up so that the client's name and title are split up.

Dumb. Just plain dumb.

4:52 PM  
Anonymous Anonymous said...

I guess the One Show judges agreed with you. They thought it was so dumb they gave it a silver pencil.

7:31 PM  
Blogger Josh Rachlis said...

Come on. A divorce lawyer really came to you with a request for a business card? Or did you think of the idea and then find a divorce lawyer who would let you do it? You can tell us the truth. We're all creatives here...

3:07 PM  

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